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EXECUTIVE AUDIOVISUAL CONTENT PRODUCTION
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 101569
APPROVED BY RESOLUTION: 809 of January 30, 2012

DESIGNED FOR:
This program is designed for professionals with undergraduate degrees in any field of communication.

GENERAL OBJECTIVE:

The objective of this specialization program is to train professionals with skills and competencies that will allow them to contribute to the strategic vision of audiovisual production and management, based on business management, the development and implementation of strategies related to planning, finances, content development and management and a technical creative conceptual contribution to projects.

PROFESSIONAL PROFILE:

Executive Audiovisual Content Production Specialists are professionally trained with skills and competencies allowing them to contribute in strengthening the audiovisual industry with strategy design, business management and the incorporation of resource management. This will include all kinds of audiovisual projects using production, and fields related to planning, merchandising, copyright, innovation, new media, content development and management, conceptual technical project support, and Executive Audiovisual Content Production to help carry out company and sector guidelines reflected in better profitable impressive products.

These specialists have a training level with a fundamental core in the research of new business models, new technologies and use of strategies and planning to develop audiovisual projects based on knowledge management.

OCCUPATIONAL PROFILE:

Executive Audiovisual Content Production specialists will be able to work in:
• Audiovisual Project Management
• Commercial and financial strategy design and management for Audiovisual Projects
• Audiovisual Product Design
• Audiovisual Content Management
• Cost Analysis and Budget Planning
• Project Design and PITCH Presentation
• Project Management based on financial mechanism stablished in Law 814 of 2003 (Movie Law).
• Executive Production
• General Production
• Production Coordination
• Field Production and Pre-production
• Audiovisual Production Direction (advertising agencies)
• Representative Production and Co-Production
• Audiovisual format research and creations
• Project and Programming Management
• Marketing and Distribution Strategies
• Audiovisual Industry Copyrights and intellectual property.

RESEARCH LINES:

• Audiovisual Media and Audiovisual Industry
• Audiovisual Storytelling (new and traditional)
• Audiovisual Media: culture and society

ACADEMIC PLAN: Universidad de Medellin's programs are organized in academic credits. This program's courses and credits are as follows:

 

Level I Seminar

Credits

History, social change and thinking

2

Quality Management

2

Storytelling, technique and production

2

Movie Law

2

Copyright and Intellectual Property Law

2

Elective I

2

Total Level I Credits

12

 

Level II Seminar

Credits

Costs and Budgets

2

Financial and Distribution Strategies

2

Pitch Techniques

2

Strategy Management

2

Human Talent Administration and Management

2

Elective II

2

Total Level II Credits

12

 

Degree Granted: Specialist in Executive Audiovisual Content Production
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe

Coordinator of Specializations – School of Communication
Office Telephone: 340 54 62
Cell Phone: 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Business hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX 340 55 55
Direct line: 3405108- 3405102 - 3405437
Business hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin - Colombia