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POLITICAL MARKETING AND PUBLIC OPINION
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 103765
APPROVED BY RESOLUTION: 13227 of August 15, 2014

DESIGNED FOR:

Professionals in different disciplines, career politicians, candidates of popular election and politician campaign advisors, social communicators and journalists, and for those who need an academic complement to improve their disciplines in politics.

GENERAL OBJECTIVE:

This specialization in Political Marketing and Public Opinion seeks to address basic concepts of political communication, classical political propaganda, modern techniques of political marketing, and it studies and analyzes public opinions focused on organization, development, and typical techniques for election campaigns and government strategies.

PROFESSIONAL PROFILE:

In the last few years, politics has been personalized and this has generated strategic perspectives of institution and candidate's efforts to create all kinds of contents to improve their relations between government-citizens and politician- parties- voters. Based on this, our Political Marketing and Public Opinion program will train professionals with skills and competencies to allow them to contribute to strategic vision of election campaigns, parties and government organizations who want to produce give legitimacy before public opinion. These specialists have a level of training aiming to comprehend and formulate political and communication strategies for political marketing so they can become political consultants, managers or owners of election studies and political risk analysis consulting agencies.

Moreover, Political Marketing and Public Opinion specialists can perform in media as political analysts thanks to tools for diagnosis, analysis, and evaluation used in different political events, especially during elections and the management of public organization crises.

OCCUPATIONAL PROFILE

• Mangers, Public Relations Consultors or Advisors.
• Strategic Government Communication Project Managers.
• Strategy planners for political campaign image, good governance and voice.
• Negotiation and Mediation Leaders
• Expert investigators for decision making in political consulting
• Organizational Environment Analysts
• Public Communication and Education Campaign Managers
• Human Management Leaders
• Crisis Relations Managers
• Manager of Cultural and Dissemination Activities

RESEARCH FIELDS

• Corporate Communication
• Professionalization of Political Campaigns
• Political Studies
• Graphic Advertising Communication

ACADEMIC PLAN: Universidad de Medellin has organized its programs into academic credits. The following are the courses and their credits:

Level I

Credits

Political Marketing I (Election)

2

Public Opinion I (Media)

2

Political Campaign Management I

4

Political Systems, Election Systems, Party Systems, Communication System

2

Elective I

2

Total Level I Credits

12

 

Level II

Credits

Political Marketing II

2

Public Opinion I (Survey, Polls)

2

Political Propaganda and Advertising

2

Campaign Management I (practical workshop)

4

Elective II

2

Total Level II Credits

12

Degree Granted: Political Marketing and Public Opinion Specialist
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – Communication Faculty
Office Telephone: (574) 340 54 62
Cell Phone: (57) 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
Communication Faculty. Block 10, office 107
Business Hour: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

University of Medellin
Carrera 87 No 30 - 65 PBX (574) 340 55 55
Direct Telephone: (574) 3405108- 3405102 - 3405437
Business Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia