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The Graphic Publicity Communication Center – INVITRO - was created in January, 2005, as an office of the Universidad de Medellín that would satisfy the need of the students of the last semesters of the program of Graphic Publicity Communication to do their professional practice. Then, the Center became an office which offers its services to internal and external clients, acting as a traditional publicity agency.

The following are the services offered by the Graphic Publicity Center are as follows: Account services, media, creative, research, market studies, marketing and production services.