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SPECIALIZATION IN PUBLIC RELATIONS
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 90713
APPROVED BY RESOLUTION: 6902 of August 6, 2010

DESIGNED FOR:

This program is designed for professionals with degrees in any field who have a strong interest in Public Relations, as an integration tool between organizations and their audiences.

GENERAL OBJECTIVE:

The objective of this program is to train professionals with skills to create and consolidate message management, create new inclusion policies , analyze international problems and implement improvements in their organizations. Through their studies on constant environment changes, they will be able to present plans using Public Relation techniques to fulfill corporate goals, integrating the organization in a harmonious environment and development internally and externally.

PROFESSIONAL PROFILE:

Specialists in Public Relations are able to lead communication processes, relation processes, resource management, environment and humanistic reading using Public Relations as a strategy and a bridge between organizations, their audiences and their goals.

Moreover, this program is training specialists to implement suitable effective incorporation and socialization tools according to new global communication trends to, culture and impact research phenomena to perform adequately in a local, national and international environment with an entrepreneurial managerial administrative mind.

OCCUPATIONAL PROFILE:

• Public Relations Managers, consultants and advisors
• Strategic Communication Project Managers
• Image, good governance and voice strategy planners
• Negotiation and Mediation Leaders
• Expert researchers for decision-making
• Creators and Strategists of Organizational Plans as a Productivity Objective.
• Organizational Environment Analysts
• Public and Education Communication Campaign Managers
• Human Management Leaders
• Relations Crisis Managers
• Cultural and Dissemination Activity Managers
• Financial Public Relations Managers

RESEARCH FIELDS:

• Corporate Communication
• Graphic Advertising Communication
• Virtual Environments

ACADEMIC PLAN:

Universidad de Medellin organized this program in academic credits. This program's courses and credits are:

Level I Seminar

Credits

Public Relations Management I

2

Stakeholders

2

Public Relations Management II

2

Cultural Changes

1

Global Communications

1

Elective I

  • Public Affairs: accountability
  • Private Affairs: performance indicators

2

Case Study

2

Total Level I Credits

12

 

Level II Seminar

Credits

Public Relations Management III

2

Information and Communications Technology in Public Relations

2

Contemporary Geopolitics and Global Public Relations

2

Law and Ethics Code

2

Public Relations Management IV

2

Elective II

  • Public Affairs: citizenship and corporate governance
  • Private Affairs: corporate social responsibility

2

Total Level II Credits

12

Degree Granted: Specialist in Public Relations
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe

Specialization Coordinator – School of Communication
Office Telephone: (574) 340 54 62
Cell Phone: (57) 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX (574) 340 55 55
Direct Telephone: (574) 3405108- 3405102 - 3405437
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin - Colombia

 

EXECUTIVE AUDIOVISUAL CONTENT PRODUCTION
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 101569
APPROVED BY RESOLUTION: 809 of January 30, 2012

DESIGNED FOR:
This program is designed for professionals with undergraduate degrees in any field of communication.

GENERAL OBJECTIVE:

The objective of this specialization program is to train professionals with skills and competencies that will allow them to contribute to the strategic vision of audiovisual production and management, based on business management, the development and implementation of strategies related to planning, finances, content development and management and a technical creative conceptual contribution to projects.

PROFESSIONAL PROFILE:

Executive Audiovisual Content Production Specialists are professionally trained with skills and competencies allowing them to contribute in strengthening the audiovisual industry with strategy design, business management and the incorporation of resource management. This will include all kinds of audiovisual projects using production, and fields related to planning, merchandising, copyright, innovation, new media, content development and management, conceptual technical project support, and Executive Audiovisual Content Production to help carry out company and sector guidelines reflected in better profitable impressive products.

These specialists have a training level with a fundamental core in the research of new business models, new technologies and use of strategies and planning to develop audiovisual projects based on knowledge management.

OCCUPATIONAL PROFILE:

Executive Audiovisual Content Production specialists will be able to work in:
• Audiovisual Project Management
• Commercial and financial strategy design and management for Audiovisual Projects
• Audiovisual Product Design
• Audiovisual Content Management
• Cost Analysis and Budget Planning
• Project Design and PITCH Presentation
• Project Management based on financial mechanism stablished in Law 814 of 2003 (Movie Law).
• Executive Production
• General Production
• Production Coordination
• Field Production and Pre-production
• Audiovisual Production Direction (advertising agencies)
• Representative Production and Co-Production
• Audiovisual format research and creations
• Project and Programming Management
• Marketing and Distribution Strategies
• Audiovisual Industry Copyrights and intellectual property.

RESEARCH LINES:

• Audiovisual Media and Audiovisual Industry
• Audiovisual Storytelling (new and traditional)
• Audiovisual Media: culture and society

ACADEMIC PLAN: Universidad de Medellin's programs are organized in academic credits. This program's courses and credits are as follows:

 

Level I Seminar

Credits

History, social change and thinking

2

Quality Management

2

Storytelling, technique and production

2

Movie Law

2

Copyright and Intellectual Property Law

2

Elective I

2

Total Level I Credits

12

 

Level II Seminar

Credits

Costs and Budgets

2

Financial and Distribution Strategies

2

Pitch Techniques

2

Strategy Management

2

Human Talent Administration and Management

2

Elective II

2

Total Level II Credits

12

 

Degree Granted: Specialist in Executive Audiovisual Content Production
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe

Coordinator of Specializations – School of Communication
Office Telephone: 340 54 62
Cell Phone: 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Business hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX 340 55 55
Direct line: 3405108- 3405102 - 3405437
Business hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin - Colombia

 

 

Strategic communication online (Modality: online)
Specialization in Online Strategic communication
Approved by Resolution: 13811 of September 03, 2015
Colombian Data Higher Education System Code (SNIES): 103271

Designed for:

This course has been designed for professionals with degrees in graphic communication advertising, communication, public relations and graphic design who are interested in contributing to a company's strategic vision based on design and strategic communication management online.

Professional profile:

A specialization in Online Strategic Communication trains professionals with skills and abilities that enable them to contribute to a company's strategic vision based on design and strategic communication management. They will work in areas related to planning, online marketing, content development and management, contributing to technical and conceptual projects, and generating messages to help implement a company's strategic guidelines.

This program provides top-level education; the core of the program is a new online business research model which uses strategies and planning to create new companies based on knowledge.
After receiving a company's feedback and based on technical internet knowledge and on information analysis skills, graduates will be able to redirect project management action plans so that they can act and make decisions always improving the service a company offers. Furthermore, they will be knowledgeable of a company's long term vision beforehand.

In accordance with Universidad de Medellin's principles, this specialization in online Strategic communication is regulated by professional ethical and deontological principles, including critical analysis, research habits while respecting rights, honor and privacy. It also includes aspects characterizing a professional practice responding to a social reality of complex national and international environments. The above principles are related with a commitment to create professionals with critical and creative attitudes.

Occupational Profile

Online Strategic communication specialists will be able to work and contribute with their knowledge and education to the following:
• Designing and managing communication strategies
• Working in Community management
• Managing Web projects
• Creating Web contents
• Designing and managing strategies for SEO positioning
• Designing and managing e-Marketing strategies
• Creating new business research models to enable company knowledge
• Creating Contents Online

Education Plan: Universidad de Medellin's programs are organized in academic credits. The courses and credits of this program include the following:

Level I Seminar

Credits

Communication strategies

3

knowledge-based business research 

2

Web project management

 

2

Analysis and design of Data and web information

2

Elective I

3

Total Level  I Credits

12

 

Level II Seminar

Credits

Web strategies

3

Creating and managing web contents

2

Web Marketing

2

Web trends

2

Elective II

3

Total Level  II Credits

12

Degree Granted: Specialist in Online Strategic communication
Duration: 2 semesters
Registration: from April 11 until to May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – School of Communication
Office Telephone: 340 54 62
Cell Phone: 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX 340 55 55
Direct Telephone: 3405108- 3405102 - 3405437
Business Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia

COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 10875
APPROVED BY RESOLUTION: 9412 of December 12, 2008

DESIGNED FOR:

This program targets professionals with an undergraduate degree in Communication, Systems Engineering, Business Management, Advertising and Marketing.

GENERAL OBJECTIVE:

This program focuses on creating professionals who will go beyond new technologies in informatics and conceptual models incorporate communication. Also, they can anticipate institutional transformations and lead transformation processes to adapt organizations to new mediations to optimize institutional knowledge management.

SPECIFIC OBJECTIVES:

• To acquire theoretical and methodological knowledge that allows students to know, analyze and optimize communication workshops to make relevant models that explain and define an organization's development trends.
• To know and learn the main principles of information technology management to analyze knowledge building processes in organizations and their innovation possibilities.
• To define and implement communication disciplines, theories and methods to improve productivity and competitiveness.

PROFESSIONAL PROFILE

Specialists in information systems management for communication are able to perform in administrative and computing fields, both in private and public sectors. They apply theoretical and practical tools of communications and information systems to support decision making in today's changing world.

OCCUPATIONAL PROFILE

Sales Manager
Purchase Manager
Controls Coordinator
President of Public and Private Organizations
Vice-president of Public and Private Organizations
Head of Administrative Management
Communication Manager
Marketing Manager
Head of Communication and Computing Department

RESEARCH FIELDS

Communication
Human Talent Management
Information Systems

RESEARCH LINES

Diagnosis and forecast of corporate communication
Diagnosis and forecast of information systems
Strategic plans design for corporate communication
Diagnosis and forecast of organizational behavior
Effectiveness' evaluation of corporate information
Management indicator of information systems and communicative application

Educational Plan: Universidad de Medellin programs are organized in academic credits. The courses and credits of this program include:

Level I Seminar

Credits

Communication: corporate strategic vision

3

Communication Management

3

Management and Organization: corporate communication of information systems

2

New Computing Mediation: Technological advances of Post-Industrial Society

2

Technology I: Internet and Information Superhighway

2

Total Level I Credits

12

 

Level II Seminar

Credits

Corporate Communication on Critical Situations

2

Creativity and Innovation in Corporate Communication

3

Knowledge Management

2

Technology II: Multimedia and Virtual Reality

3

Technology III: Research and Acquisition of Information

2

Total Level II Credits

12

Degree Granted: Specialist in Information Systems Management for Communication
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe

Specialization Coordinator – School of Communication
Office Telephone: 340 54 62
Cell Phone: 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

University of Medellin
Carrera 87 No 30 - 65 PBX 340 55 55
Direct Telephone: 3405108- 3405102 - 3405437
Business Hour: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin - Colombia

 

 

POLITICAL MARKETING AND PUBLIC OPINION
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 103765
APPROVED BY RESOLUTION: 13227 of August 15, 2014

DESIGNED FOR:

Professionals in different disciplines, career politicians, candidates of popular election and politician campaign advisors, social communicators and journalists, and for those who need an academic complement to improve their disciplines in politics.

GENERAL OBJECTIVE:

This specialization in Political Marketing and Public Opinion seeks to address basic concepts of political communication, classical political propaganda, modern techniques of political marketing, and it studies and analyzes public opinions focused on organization, development, and typical techniques for election campaigns and government strategies.

PROFESSIONAL PROFILE:

In the last few years, politics has been personalized and this has generated strategic perspectives of institution and candidate's efforts to create all kinds of contents to improve their relations between government-citizens and politician- parties- voters. Based on this, our Political Marketing and Public Opinion program will train professionals with skills and competencies to allow them to contribute to strategic vision of election campaigns, parties and government organizations who want to produce give legitimacy before public opinion. These specialists have a level of training aiming to comprehend and formulate political and communication strategies for political marketing so they can become political consultants, managers or owners of election studies and political risk analysis consulting agencies.

Moreover, Political Marketing and Public Opinion specialists can perform in media as political analysts thanks to tools for diagnosis, analysis, and evaluation used in different political events, especially during elections and the management of public organization crises.

OCCUPATIONAL PROFILE

• Mangers, Public Relations Consultors or Advisors.
• Strategic Government Communication Project Managers.
• Strategy planners for political campaign image, good governance and voice.
• Negotiation and Mediation Leaders
• Expert investigators for decision making in political consulting
• Organizational Environment Analysts
• Public Communication and Education Campaign Managers
• Human Management Leaders
• Crisis Relations Managers
• Manager of Cultural and Dissemination Activities

RESEARCH FIELDS

• Corporate Communication
• Professionalization of Political Campaigns
• Political Studies
• Graphic Advertising Communication

ACADEMIC PLAN: Universidad de Medellin has organized its programs into academic credits. The following are the courses and their credits:

Level I

Credits

Political Marketing I (Election)

2

Public Opinion I (Media)

2

Political Campaign Management I

4

Political Systems, Election Systems, Party Systems, Communication System

2

Elective I

2

Total Level I Credits

12

 

Level II

Credits

Political Marketing II

2

Public Opinion I (Survey, Polls)

2

Political Propaganda and Advertising

2

Campaign Management I (practical workshop)

4

Elective II

2

Total Level II Credits

12

Degree Granted: Political Marketing and Public Opinion Specialist
Duration: 2 semesters

Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – Communication Faculty
Office Telephone: (574) 340 54 62
Cell Phone: (57) 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
Communication Faculty. Block 10, office 107
Business Hour: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

University of Medellin
Carrera 87 No 30 - 65 PBX (574) 340 55 55
Direct Telephone: (574) 3405108- 3405102 - 3405437
Business Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia